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What is strategic communications & why is it more important than ever?

People are bombarded with information, most of it useless and some of it false. Developing meaningful, accurate content is a challenge in itself, but you also need to be knowledgable in using information technology (IT) in order to reach your audience.

   "Strategic" communication takes thought and planning. It can mean having a concept, a process, or idea to communicate and the ability to craft an appealing message (video / podcast / blog / or photo essay) and knowing how to get that message to the people who would be interested in it.

   Knowing how to use technology to connect with your readers in an interactive way is half the battle.

   Know that technology is ever-changing, and complicates things, but also gives you the capacity to reach through the clutter to provide the right messages to the right people at the right time.

   Using gut instinct, in combination with project management tools and data-driven strategies, will help provide relevant, meaningful content to employees, stakeholders, and external audiences.

   Finally, Strategic Communications requires creative thinking and the ability to tell a good story and engage an audience. This is especially important when communicating complex technical information, or high regulated pharmaceutical messages.​​

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BARBARA A. PRESTON

PUBLIC RELATIONS  I  PROJECT & CHANGE MANAGEMENT  I  STRATEGIC COMMUNICATIONS